Frame it objectively. One of the leaders involved in this book told a wonderful story of a country manager from Italy. Each time he started down a path he wanted others to follow, he started with, “In my country…” He was given feedback letting him know that this influence tactic wasn’t working. Framing it this narrowly, from only his perspective, immediately put others on the defensive and undermined the credibility of his view. Although he changed his wording, he still missed the point. He switched to, “In a country like mine…” To influence in a matrix, when possible, take it out of your personal context. This shows that you are influencing in the right direction and for the right reasons, and it makes your attempt more credible.