The predominant influence situation you will find yourself in is influencing the priorities of the people in your hub—trying to get your priority to be their priority. Influence through motivating is key here. This type of matrix and influence requires a partnership that is at least at a strong transactional level. Follow the Help-Me-Help-You Rules in Essential #1 to establish the necessary trust. Then make sure you are connecting them to the customer needs (they are likely removed from this) and finally influence by motivating them on their contribution to the bigger-picture success.